No running in the background eating battery or ferrying your contacts to their servers or listening in on your microphone to use your voice for training their machine learning models.
No contributing to the endless stream of update notifications. Alternatively, no risk of not putting on your home screen and then forgetting about the 600 MB it's silently occupying on your disk until you're midway through your sister's wedding and trying to quickly free up space for more photos. No need to clutter your homescreen with an app that you'll use twice and then forget about. Whatever IP Yelp has which killed the "near" searches on Google would also cease to be an impediment to Google.īecause the experience of "installing" a web page by visiting the URL is still orders of magnitude more pleasant than installing an app.
Google might be able to create a such directory based solely on traffic and AI identification of the type of business? Could AI identify long lines outside of restaurants? Maybe Google should buy Yelp, which would solve the "pay Google up front" conundrum. Unfortunately, too many people realized how valuable this was and the gaming of the system on all sides started, greatly reducing the usefulness of the Yelp directory. Yelp had value at first, because the reviews and ratings combined with the location search were super useful. The "Yellow Pages" had value, simply because there wasn't as comprehensive a localized listing otherwise. I think it's useful at this point to ask why various directories had value during their heyday. That works if they are generating significant foot traffic into the venue but fails if they can't connect the app/website use with the visit. So at some point I presume the go full "Yellow Pages" and just charge venues a monthly fee to appear at all in their pages.
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